Friday, December 28, 2012

If Running A Popular Insurance Quote Website Is Frustrating Read These Tips

By Sally Mop


It is hard to find helpful advice on managing an insurance quote website. You don't know where to look. That is why this list of helpful suggestions was put together. These tips will help you operate a successful insurance quote website.

GIF animations are slow to load so get rid of them. If you want to use them, put them on dedicated pages with links that clearly designate what they are. When visitors click on those links, at least they will be expecting to wait a few seconds for the animation to load.

Put your most pertinent information front and center on the home page. There should be no confusion as to what your site is, or what you offer. Present your main focus prominently so that visitors get the message right from the start.

If you are using images of people on your insurance quote website, make sure that they appear to be approachable and friendly. In addition, if possible make the images full body. Add more value and meaning to the images by adding a caption. Make sure that the images shouldn't be decorated or appear to be advertisements.

An effective insurance quote website would use sans serif fonts to make the content easy to read. This is because sans serif fonts don't lose their readability when the font size is reduced. Make sure to use the same font throughout your insurance quote website because the use of different fonts would be visually unpleasant.

Spend a lot of time on organization if you are selling a wide range of products or services. Try to break them down into sub-categories on at least a couple levels. This funneled approach will help shoppers find just what they are looking for.

An effective insurance quote website would have simple but professional design, while ensuring that the design doesn't distract away from its content. While the text must be easy to read, the colors shouldn't be harsh on the eyes. The objective of the design should be to bring home the message to the visitors.

When designing an insurance quote website, never put your needs in front of the needs of your customer. Even if you find it appealing to showcase your company info upfront, users likely don't care. They will want to find the answer to their question or problem, so give it to them right away.

Successful insurance quote websites would always reflect the brand of the organization. Make sure that the theme and color scheme of your site has elements of your brand, and this theme should go consistently over the entire insurance quote website. In addition, your clients should experience the same theme across your letterheads, emails, social profiles and invoices.

Use the broad match keyword option in Google's keyword tool to offer synonyms. It gives you more options incase a keyword is too high in competition or there is not enough search volume.

Stay away from empty modifiers. These are words such as "really," "very," even words such as "great" are tired and overused. Eliminate these word choices at every opportunity.




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